A Description of What is Creative Design in 2017
It is the world of digital today and the more it is important that the website design of your company is well presented. Considered as the introductory means of a company, a website will show what the company has to offer in the market. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is thus fair to say that tech designers are considered our artists in today’s modern digital world.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the main objective in using minimalism to have a clear communication with viewers turning into potential customers. Generally, when we say design, what comes into our minds is imagery. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to increase in parallax, a 3D effect is also being added to the site.
Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.